“Live. Travel. Adventure. Bless... and don’t be sorry”
RAIINE is a dynamic, contemporary collection based on the idea of favourites and the concept of creating the perfect trans-seasonal wardrobe of pieces with a clear raison d'etre. RAIINE is a free spirit that exists in the meeting between confident minimalism and understated attitude - an urban, modern day, nomad. RAIINE was launched in the Spring of 2013 in Copenhagen and is distributed globally within high-end fashion retailers. RAIINE presents two collections a year and within these collections you'll find pre-collection deliveries to ensure a dynamic brand representation during the season. The styles often transcend seasons and offers a timeless yet particular look. The design and visual identity of RAIINE is created by Maria Leonhardt who has worked within the fashion industry for more than a decade. With a vast experience and education in both fashion design, retail, styling, and corporate communication she aims to create a brand that satisfies the need for a dynamic, and above all, personal product.
The personality of RAIINE reflects a life inspired by travels, urban life - and most of all the feeling of not belonging to one place but being free to choose - and feel at home in - locations all over the world.